Behind the Scenes: GUESS x GENERATIONS

#GENERATIONSxGUESS Discover more at: http://www.guess.co.jp/ Shot by fashion photographer Dax Henry, the collection draws inspiration from the 90’s rock era with Generations performing live on the Sunset Strip. Shot at the world-famous club, The Viper Room , the campaign images present a modern twist with vintage feel with influences of the band member’s aesthetic and personal style. The partnership was developed by Darren Romanelli (DRx Romanelli) who worked with the band members on limited, deconstructed styles, enhancing the collaboration and collection. The main collection, led by GUESS design and the Generations brand members, is inspired by vintage GUESS logo-heavy styles and includes oversized denim jackets and logo-mania tee’s. Creative Director: Paul Marciano Photographer: Dax Henry Videographer: Sergio Bautista Stylist: Veronique Droulez