Tiffany Beers of Nike Discusses the Future of Lacing

When Nike was asked nearly 30 years ago to collaborate on a movie set in the futuristic world of 2015, the brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The resulting Nike MAG reinvented the conventional lacing system, integrating it into an inimitable design of popular culture. We caught up with Nike's senior innovator Tiffany Beers to go over what sort of challenges the team faced when creating the Nike Air Mag's auto-lacing system. FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67