Catherine Deneuve: The Muse of Le Déjà-Vu Bag

Le Déjà-Vu Bag, a piece that could have already existed in previous decades, hence the name. Its design transcends both times and trends and evokes the excellence and know-how of heritage. Catherine Deneuve has been one of the favorite actresses of Alexandre Mattiussi ever since he was a child — and the origin for his lifelong passion for cinema and movies. Asking the actress to embody Le Déjà-Vu Bag’s campaign was a natural choice and a sentimental symbol for our first signature bag. The spirit is both a depiction and a celebration of the effortless French elegance. Shot by Michael Bailey Gates in La Brasserie Colbert, Paris Subscribe to discover more #AmiParis #LeDejaVuBag #CatherineDeneuve