The Milken Institute MEA Summit | The Art of Storytelling Panel

As we embark on this transformative journey, we remain deeply rooted in our vision of authenticity, innovation, and timeless elegance. The focus has been on expanding the brand globally, through strategic partnerships and new ventures that align with our long-term vision. At the Milken Institute Middle East and Africa Summit, Louise Tabbiner, Edward Norton and Elie Saab Junior discussed how authenticity and staying true to our roots shape the future of ELIE SAAB. Storytelling is at the heart of how we connect with our audience, it’s not just about creating fashion, but about crafting experiences and building a legacy.