PUSHKA DIGITAL SHOW Ukrainian Fashion Week noseason sept 2021

Within Ukrainian Fashion Week noseason sept 2021, took place the Pushka digital show. 8 brands presented their digital collections: TaNich, 0820-SFF, nemaimesyats, Yakovleva Anna, ALIONA PRODAN, dfd_360, Blanc de Blanc, KAI KAI. Pushka digital show is 8 designers of a new generation of information, they are the architects of their future, who go beyond the allowed and traditional show format. This is a new breath, a new page that turns over the offline chapter. Their passion is based on the ideas of sustainable consumption and accelerating the companies` productivity. The main goal and synonym of digital fashion is “reasonable consumption”, protection of the environment. Designers will no longer create losing sketches and samples, the speed of production will increase tenfold without loss of quality, and most importantly – without loss to the environment. The 8 designers` shows present Maud – MetaHuman, created by Pushka School specifically to familiarize the audience with the benefits of using technology in modern clothing production.