It’s Gucci Time with Idris Elba | GUCCI 25H

Starring in the GUCCI 25H campaign that combines a retro-inspired aesthetic with a touch of humor, Idris Elba declares, “It’s Gucci Time,” as he showcases the timepieces inspired by the sleek forms of contemporary architecture. A significant touchstone in the House’s 50 years of Swiss watchmaking expertise, the collection features several automatic editions, as well as various quartz styles for men and women. Creative Director: Alessandro Michele Art Director: Ezra Petronio Photographer & Director: Mert & Marcus Music: Leftfield “Phat Planet” (N. Barnes; P. Daley) © Hard (Uk) Hands Publishing Ltd Courtesy of BMG Rights Management (Italy) srl (P) 1999 Sony Music Entertainment UK Limited