Feng Chen Wang SS23 Campaign Film

Based on the idea of an imaginary human who is full of contradictions, Feng Chen Wang’s Spring/Summer 2023 campaign is a study of different identities and places. A sleepy adventurer. A hopeful cynic. A quiet charmer. A raging storm. A calm sea. Sociable but solitary. Gentle but strong. Faithful but unpredictable. Photographed by Reto Schmid, the new campaign focuses on the life in London, further exploring the ways in which individuals express themselves in different environments. Set in the streets of East London against fluid silhouettes, coasts against sophisticated silhouettes, the inspiration for this season’s collection is full of contradictions and opposites. What is the connection between our surroundings and us? Is it a geographical connection between cities? Is it the emotional connection between people? Or is it the clash and fusion between different cultures? With the exploration for meaning and a pursuit of a deeper philosophy, Feng Chen Wang Spring Summer 2023 collection slowly reminds us that contradiction is also beautiful. It is a rational and inseparable part of life. Explore the collection at: fengchenwang.com Follow us for the latest news on Instagram: @fengchenwang #FengChenWang