How Cycling Gear Became Fashionable | Behind The HYPE: Rapha

When Simon Mottram founded Rapha back in 2004, their main goal was to rejuvenate the world of cycling apparel. The first label of its kind to actively steer away from the gaudy logo-adorned on-bike garments of the ’80s, Rapha went about designing functional and stylish apparel that not only contributed to high-performance, but looked good too. Collaborations with Snow Peak, BYBORRE, and, most famously, Palace has introduced both Rapha and the sport to an entirely new audience in recent years and, in turn, has continued to blur the lines between cycling and fashion. View more HYPEBEAST videos: http://www.youtube.com/user/Hypebeast Stay connected with us on your favorite social media platform: http://www.facebook.com/hypebeast http://www.twitter.com/hypebeast http://www.instagram.com/hypebeast #rapha #palace #cycling #hypebeast #behindtheHYPE