Bianca Saunders "A brand can’t survive by itself without having that community" | 30 Years of NEWGEN

"A brand can’t survive by itself without having that community” - @biancasaunders   In the first episode of Sartorial Stories, a short film series shot by Rankin Entertainment in collaboration with the BFC which celebrates #NEWGEN30, we dive deeper into the career of Bianca Saunders.    Awarded BFC NEWGEN in 2018/2019, Saunders is an incredible example of the way the BFC Foundation and its initiatives can accelerate the early stages of a designer’s career and catapult fashion brands onto the global stage.    Creating modern and reinvigorated menswear, the brand fuses the designer’s British and Jamaican heritage, using cross-cultural references to bridge the gaps between tradition and modernity, masculine and feminine.    2023 marks 30 years since the launch of NEWGEN, the BFC’s most established designer showcasing and development initiative with recipients identified by their creativity, aesthetic and innovative approach to design.   Tickets are now on sale for REBEL: 30 years of London Fashion, opening at The Design Museum on 16th September. The collaboration between BFC and Alexander McQueen will celebrate 30 years of our NEWGEN programme.    Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook: https://www.facebook.com/britishfashioncouncil/ British Fashion Council Twitter: https://twitter.com/BFC British Fashion Council Instagram: https://www.instag