SAFW AW23 COLLECTIONS | DROMe

In September 2017 DROMe opened its first store in Milan, within the heart of fashion district located on Via Santo Spirito. Designed by Architects Baciocchi Associati, the store communicates an innovative message, a contemporary concept of a store in-which the space embodies the brand vision itself. “Minimalism” is the leading element; the lines, the lighting, the materials all join together to create an ideal background for a sophisticated presentation of the collection. The store was conceived to be a multifunctional space where visitors can discover curated installations from artists collaborating with DROMe. The Creative director of the Italian brand DROMe, Marianna Rosati, will introduce her current collection to mark the second edition of the I Ponti della Moda/Fashion Bridges collaboration between the Italian Embassy and SAFW. The project was launched in 2021 to foster collaborative partnerships between the fashion systems in South Africa and Italy.