Dormeuil : Launch of Iconik in Shanghai

The 22th of October 2013, Dormeuil and The Woolmark Company unveiled 'iconik' at the Long Museum in Shanghai. The latest masterpiece from the house of Dormeuil, 'iconik' is made from superfine Australian Merino wool and certified by The Woolmark Company, the global authority on Merino wool. The luxury cloth has been launched with an exclusive designers' exhibition titled 'be iconik'. The private exhibition has featured seven talented Chinese designers - Chi Zhang (menswear), Kay Kwok (menswear), Wang Yutao (menswear), Ban Xiaoxue (womenswear), Rico Au (womenswear), Gu Haixia (accessories) and Lin Jing (furniture) - who have each interpreted 'iconik' in their own field of expertise to craft outstanding, one-of-a-kind creations. The event itself was an inaugural collaboration between Dormeuil and The Wool Mark Company in recognition of the wool industry. Presenting the diversified possibilities of 'iconik', along with its ultimate comfort and lightweight sensation, Dormeuil and The Woolmark Company have together co-written a new chapter in the history of the world's finest cloths, blending timeless tradition and expertise with the pinnacle of modern technology. Video shown on Channel ICS the 30th of October 2013