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Nick Hayek: OMEGA's partnership with ORBIS | OMEGA
DescriptionSwatch Group CEO Nick Hayek recalls how he first heard about ORBIS International and talks about OMEGA's involvement with the organisation. ORBIS International is dedicated to the treatment and prevention of blindness around the world. Mr. Hayek explains how OMEGA saw the ORBIS mission and the Flying Eye Hospital as a More
Swatch Group CEO Nick Hayek recalls how he first heard about ORBIS International and talks about OMEGA's involvement with the organisation. ORBIS International is dedicated to the treatment and prevention of blindness around the world. Mr. Hayek explains how OMEGA saw the ORBIS mission and the Flying Eye Hospital as a truly visionary concept that matched perfectly with OMEGA's own sense of social responsibility. Mr. Hayek also describes how OMEGA brand ambassador Daniel Craig was particularly eager to be actively involved in the project "not just as James Bond but as Daniel Craig".
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OMEGA is the world’s leading watch manufacturer in innovation and precision. Since 1848, the brand has been synonymous with excellence, pushing the boundaries of what’s possible in luxury watchmaking. Thanks to the pioneering spirit behind OMEGA, there have been extraordinary accomplishments — from being the first watch on the moon and the only watch that’s made it to the deepest parts of the ocean, to being the Official Timekeeper of the Olympics and James Bond’s watch of choice.
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