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adidas Originals EQT Materials Pack - Introducing Wang & Söderström

Aug 21, 2017 · 4.8K views

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Format
Campaign
Category
Shoes
Season & event
SS17
Materials & techniques
primeknit3d animation

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DescriptionSneakersnstuff and adidas Originals teams up again for the Sneakersnstuff exclusive ”EQT Materials” Pack. The pack consists of two colorways of the EQT Support Ultra PK – a dark blue version and a white version. The EQT Running Support shoes were originally released back in 1993 and were the forward-looking design of tMore
Sneakersnstuff and adidas Originals teams up again for the Sneakersnstuff exclusive ”EQT Materials” Pack. The pack consists of two colorways of the EQT Support Ultra PK – a dark blue version and a white version. The EQT Running Support shoes were originally released back in 1993 and were the forward-looking design of their time. In this new version the original look meets modern and innovative adidas technologies – a premium one-piece primeknit upper riding on a full-length boost™ midsole for comfort and energy return. For the campaign Sneakersnsuff and adidas Originals joined forces with Swedish design duo Wang & Söderström to bring to life and elevate the core materials used across the pack. Breaking down to an abstract macro level, the boost™ technology and primeknit construction and the other elements of the shoes are presented like never before across 3D animations and renders. The adidas Originals ”EQT Materials” Pack is exclusive to Sneakersnstuff and drops August 26th at all Sneakersnstuff locations and online. More info: https://www.sneakersnstuff.com/en/841/adidas-originals-eqt-materials-pack Credits: Directed and filmed by Gustav Stegfors Music by Olli - https://soundcloud.com/totototoro

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