Makeup Geek Reimagined is HERE! + Nikita Dragun Is BACK? | What’s Up in Makeup

Be kind to yourself this year. Using Zocdoc is FREE - visit my sponsor https://zocdoc.com/JENLUV to find and instantly book an appointment with a top-rated, in-network doctor today. This week in beauty news, a noticeable shift is happening across the industry. Nikita Dragun hints at a possible comeback, Makeup Geek returns reimagined as Marste Beauty, and major brands continue navigating sell-offs, restructuring, and rising costs. From relaunches and expansions to uncertainty behind the scenes, this week’s stories show how much the beauty space is changing as we get into 2026. Let's GO! Original Tiktok - https://www.tiktok.com/@katerina_bartova_/video/7572317773351669023 Account - https://www.tiktok.com/@katerina_bartova_ Marste by Marlena Stell - https://www.houseofmarste.com/ *Behind the Controversies* Nikita Dragun - https://youtu.be/e15Xy0BB0sc Too Faced - https://youtu.be/hxX-mz7zg4g Becca - https://youtu.be/SzK5GJ9oN68 *Articles* Pat McGrath https://tinyurl.com/34hbnvr8 Estee Lauder https://tinyurl.com/4tajbc2r https://tinyurl.com/wfhdpfwh https://tinyurl.com/59c5wc3n Rare Beauty https://tinyurl.com/4ayw8jhr https://tinyurl.com/3d6u29as https://tinyurl.com/2xapf82c https://tinyurl.com/vpxzfhs7 Ulta Stock https://tinyurl.com/y5trv2fu Fenty https://tinyurl.com/4r4pmyw8 L’Oreal Tech https://tinyurl.com/4ty9cnwp https://tinyurl.com/4vryd7mu https://tinyurl.com/5nmmmcnh https://tinyurl.com/yumkhhsz https://tinyurl.com/3yhj5kab https://tinyurl.com/3rhwyrw4 https://