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What Proenza Schouler Brings to Loewe
DescriptionProenza Schouler Founders to Design LVMH’s Loewe. American designers Jack McCollough and Lazaro Hernandez will take the creative reins of the Spanish brand, which grew estimated annual revenues to more than $1.5 billion during Jonathan Anderson’s transformative tenure. Follow me on Twitch: https://www.twitch.tv/fashioMore
Proenza Schouler Founders to Design LVMH’s Loewe. American designers Jack McCollough and Lazaro Hernandez will take the creative reins of the Spanish brand, which grew estimated annual revenues to more than $1.5 billion during Jonathan Anderson’s transformative tenure.
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Another piece of LVMH’s much-discussed designer reshuffle is falling into place as the French group names new creative direction for Loewe: Jack McCollough and Lazaro Hernandez, the founders of American designer label Proenza Schouler, will take the reins of the Spanish leather goods house from April 7, LVMH said in a statement Monday.
The designer duo will succeed Jonathan Anderson, whose exuberant vision of craft and cultural curation helped transform Loewe into a business with estimated annual revenues of more than $1.5 billion, according to industry sources. Anderson is expected to assume the creative leadership of LVMH stablemate Dior, replacing Kim Jo
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