The World's Most Expensive Dressing Gown | New & Lingwood x Piacenza x The Rake

Why don't you slip into something more comfortable? How about £20,000 more comfortable? Using the world's most expensive natural fibre - vicuna - woven by Piacenza, the finest mill in the world, Jermyn Street tailor New & Lingwood have created the most exquisite and luxurious one-of-a-kind dressing gown. To celebrate its launch on The Rake, we teamed up with filmmaker Martin Senszyak and model/musician Sam Way to bring this incredible piece of luxury alive on screen. Feeling flush? Head to https://therake.com/new-and-lingwood-new-and-lingwood-x-fratelli-piacenza-x-the-rake-vicu-a-gown.html Director: Martin Senyszak (@martinsenyszak) Director of Photography: Kai Blamey (@kaiblamey_) Styling: Veronica Perez Gaffer: Harry Gay 1st camera assistant: Jomar O’Meally Grooming by Kim Roy @ One Represents (@kimroyhair) Model: Sam Way (@iamsamway) Colour grade: Stef Colosi Music: Stephen Ettery (@ettery) Follow The Rake at: Web: www.TheRake.com Instagram: @therake Twitter: @therakemagazine Facebook: www.facebook.com/TheRakeMagazine Pinterest: www.pinterest.co.uk/therakemagazine Tumblr: www.therakeonline.tumblr.com