The Elevation and Evolution of ODDA

2020 was a transformative year. We at #ODDAmagazine took that message to heart by totally redefining the aesthetic and artistic direction of the publication. One area of evolution has been the conceptual identity of the print magazine. To give you a deeper and more emotional understanding of the evolution going on both inside and outside of #ODDA19 we created a film in collaboration with the nail artist #EriNarita and model #AlaskaAtrasheuskaya that gives you an up-close look at all the visual developments at the magazine. The film also underlines our support of budding designers and next-generation newcomers. It features nascent jewelry designers from the brands #YVMIN and #LysOverSea. Inside #ODDA19 the evolution has come through the new way we are making connections and creating unexpected conversations between different artists. Artists like #StevieWonder speaking with #TimotheeChalamet or #MariaGraziaChiuri in a conversation with #AliciaKeys. These unusual pairings bring forth rich and varied discussions that can’t be found anywhere else. An exclusivity that is also part of the evolution of the #ODDA identity. We have also added think pieces that focus on issues facing the industry and contextualized our interviews with leadings and up and coming creatives across different fields of interest. All of this is accentuated through the clever use of juxtapositioning of the texts in different fonts, colors and sizes to give the writing a vitality and sense of movement.