THE PITTI FRAGRANZE OBSERVATORY BY IFF

Pitti Fragranze presented an overview of the current olfactory panorama via an observatory organized by Pitti Immagine in cooperation with IFF -- International Flavours & Fragrances -- this edition's partner and a leading American name in producing and marketing components for essences and scents for the food, cosmetics and fragrances industries. On Friday 13 September, IFF presented "PERFUME X-RAY 2013," a report on current developments in the international fragrance market, with a focus on the latest fragrances and on the strongest trends of the moment.