Inside Parris Goebel's Runaway Motel Fashion Brand Launch

Parris Goebel was in Miami preparing for J.Lo’s Super Bowl halftime show earlier this year when she entertained the idea of launching her own fashion label. The New Zealand-born artist and star choreographer, who had brought only one suitcase of rehearsal clothes with her, found herself mixing and matching these casual garments to create outfits that still looked cute and put together for dinners. Triangle bikinis were styled as going-out tops, while baggy sweatpants were dressed up with sharp outerwear. “That whole experience literally inspired Runaway Motel,” Goebel tells HYPEBAE of her new brand. With a nostalgia-tinged name that evokes a dream-like destination, Runaway Motel serves as an outlet for the dancer — who now has added designer to her impressive résumé — to bring her storytelling ability into clothing. The brand’s first collection, “Room 407,” comprises of everyday clothes that are anything but ordinary. Arriving in three vibrant, color-blocked combinations selected by Goebel herself, each item feels wearable and unique at once. From the Future Sports Bra designed with asymmetrical straps, to the reversible C.E.O Bomber, to the multi-purpose 5 Star Scarf that can be worn however you want to, the range offers plenty of room for movement and self-expression. Read the full feature on hypebae.com: https://hypb.st/9fy2w SUBSCRIBE TO HYPEBAE: http://hypb.st/4qped CONNECT WITH HYPEBAE: Web: https://hypebae.com/ Facebook: https://www.facebook.com/hypebae/ Twitter