Italian Excellence | Ep.2 Francesco Meda

Salvatore Ferragamo celebrates Italian Excellence, through a unique collaboration with four dynamic talents, whose creations embody the values of Italian culture, craft and heritage. The new men’s eyewear collection, titled #ItalianExcellence, blends ultra-modern materials with a contemporary design inspired by archival shapes of the fifties and sixties. A graduate of Milan’s Istituto Europeo of Design in Industrial Design, Meda has followed the family tradition set by his father Alberto and evolved into one of Italy’s most exciting emerging talents in his field. Meda invited Ferragamo to film as he works alongside Italian artisans and assesses the elemental raw materials - leather, fabrics, metal - from which he fashions pieces based on a theory of ‘natural design’.