Heer - Sanjay Garg Festive 2018

“For my younger brother, Pankaj’s wedding last year to Daman - a Sikh girl who born and brought up in Chandigarh - I was looking to curate something simple yet beautiful, from the decor to the outfits of the bride and family. Tradition and ritual is important to me but I wanted to present that in a fuss-free manner while retaining the values and culture from both our families. I began to look back at my archival textiles and the visual imagery of Punjab as I have always been struck by the uniqueness and the memories of pre-partition. Its bygone era also then became the inspiration for, our festive collection ‘Heer’, as it was a place of composite cultures. The campaign recalls this through Heer’s bridal festivities, where she celebrates amidst unified tradition and heritage through a rich palette of colour, textile and silhouettes." - Sanjay Garg. Music: ‘Balle Balle Bhai Tor Punjaban Di’ by Farida Khanum Video: @lifafalifafa @ihbarus Art Direction: The illiberals