INHORGENTA MUNICH 2018 | Jonas Buck about Digitalization

For us, digitalization is ultimately important in the sense that we are present in different channels, that in addition to our own shop, alongside our retail partners, we are also very visible online. Likewise, on all social media channels, so that our brand also gets picked up there and becomes visible. Communication with the customer in the business will change to that effect that customers can come to the shop already clued-up, since they’ve already looked at various possibilities online, have informed themselves about, for example, materials or stones, and have already made a preselection. And I think that will change the conversation and the basis of the conversation in the shop.