HUGO BOSS PRIZE: the limited edition Guggenheim hoodie | BOSS

The HUGO BOSS PRIZE has already been awarded this year - but there is another special. The event saw the launch of the limited edition Guggenheim Hoodie, which enables an augmented reality experience through Instagram filters. When the Instagram camera is open and held over the graphic at the chest of the hoodie, an animated design emerges which can be worn digitally and shared. #HugoBossPrize Discover more: https://on.boss.com/Hugo_Boss_Prize Follow BOSS on Facebook: http://www.facebook.com/hugoboss Instagram: http://www.instagram.com/boss Pinterest: http://www.pinterest.com/hugoboss