Fashion Insiders by Daria Shapovalova: Laudomia Pucci

Laudomia Pucci is an image director and deputy chairman of a world-known brand Pucci, which is quite a synonym to the word luxury. Pucci is one of the few fashion houses that can boast a splendid history and tradition at the same time being modern and contemporary. The Pucci phenomenon was recognized by the legendary Diana Vreeland, who after seeing Emilio Pucci's designs put him in touch with the right people. And the story of the grand fashion house has begun. Laudomia, with the pure aristocracy of her father, has started to work in a company at 23. Since than she has managed to keep Pucci as one of the the most famous and luxurios fashion houses in a world. We met Laudomia in a Pucci store in Milan, couple of hours before the show. Just before the show Laudomia greets each guest - she is a perfect host. In the fast pace of Milan Fashion Week Pucci show gives a totally different impression - it is scheduled for the evening and happens in the beautiful Palazzo, which interior is resemblant to those we see in Florence, the Pucci's homeland. Tonight Peter Dundas, the artistic director of the house, presents a fall winter collection.