The Beauty Authority: Sarah Creal on Makeup That Works After 40

If your makeup suddenly seems to settle into lines, emphasize texture or leave you looking more tired than polished, you're not imagining it. In this episode of The Beauty Authority, NewBeauty's Director of Aesthetic Content Tatiana Bido sits down with beauty industry veteran Sarah Creal, the founder of Sarah Creal Beauty and the product developer behind some of beauty's biggest luxury brands. Creal shares what she's learned from decades of creating makeup for women and explains how a few thoughtful changes can make makeup look better on the skin you have today—not the skin you had 20 years ago. Watch by section: 01:02 – Sarah Creal on her career behind beauty's biggest brands 04:20 – Why she created a brand for women over 40 09:45 – The hydration challenge of aging skin 12:11 – How makeup formulas should change with age 18:58 – The makeup mistakes that can age you 25:13 – Eye makeup tips for mature eyes 32:05 – The three products everyone should try first 33:42 – The inspo behind Sarah Creal Beauty's gorgeous packaging Hosted by NewBeauty Director of Aesthetic Content Tatiana Bido. #SarahCreal #MakeupOver40 #MatureSkinMakeup #GenXBeauty #BeautyAuthority #NewBeauty #TubingMascara #BeautyOver50 #MakeupTips #WomenOver40