Série Atelier V – Sport Auto 40

Genevan watchmaking house LAURENT FERRIER is unveiling a new edition of the iconic “Série Atelier”, an unmistakable homage to the brand's history inextricably tied to a passion for motor racing: the Sport Auto 40 The 24 Hours of Le Mans is the biggest motorsport event open to spectators from the general public, who can witness all the accompanying risks, pressures, hopes, ambitions and achievements. On 9 June 1979, François Servanin and Laurent Ferrier, the brand's two founders, started the 47th edition of the race in the legendary Porsche 935 Turbo. In an exceptional achievement for a team of amateur drivers, they placed third in the overall rankings despite being one of 60 cars on the starting line. This feat created an unbreakable bond that later germinated into a common challenge: founding their own watchmaking house. Learn more now on laurentferrier.ch