Athen Kardashian and Toby Cato dive into a world of blue

Undeniably adidas Originals, the German sportswear brand's Blue Version line returns this season, offering a celebration of sport and the brand's extensive archive with an elevated aesthetic sensibility centred around the deep and multifaceted colour. Heralded as the pantheon of the brand with three stripe's apparel, Blue Version plucks elements of their storied sportswear history and contorts them with a creative outlook and freethinking attitude. Tapping artists and couple Athen Kardashian & Toby Cato, adidas Blue Version comes to life through a joyous and psychedelic visual world, exhibiting the playfulness, versatility and warmth of the colour. Inhabiting the universe of Blue Version, the two London-based creatives offer a personal reaction to the colour blue - what it represents, how it makes you feel and how it can be perceived. Visit us at https://www.endclothing.com/brands/adidas-originals Produced by The RigOut