Behind STORY mfg: Planet-Positive Menswear | MR PORTER

STORY mfg. is the Indo-British label that has become a quiet hero of the sustainability conversation. In this seven-minute MR PORTER film, founders Saeed Al-Rubeyi and Katy Al-Rubeyi walk us through a label that naturally dyes, hand-weaves and hand-stitches almost everything it sells — and argue that planet-positive menswear can be commercially viable too. Shop STORY mfg. on MR PORTER: https://www.mrporter.com/en-gb/mens/designer/story-mfg Discover more on MR PORTER: https://www.mrporter.com Subscribe for more style, watches, food and culture: https://www.youtube.com/user/MRPORTER The Journal: https://www.mrporter.com/en-gb/journal