Moncler presents The MonDuck Story. Episode 3

THE MONDUCK STORY The world's most famous down jacket celebrates its 60th anniversary. A comic celebrates its birthday. One talks about the down jacket born in the mountains for reasons of necessity and adventure -- to be able to climb the Himalayas or cross Alaska -- then produced and re-invented on an unstoppable course, first in the mountains and then in the city. A creative and manufacturing history that has brought Moncler to a global presence, to dress everyone, at any temperature, without limitations on age or environment. Six decades of invention and innovation, the comic's panels lead us through the many facets of the brand's history. Decades in colour or in black and white, one different from the next in its perception, focusing on the key passages, the blend of technology and aesthetics that turned the down jacket into an iconic object: one with a transversal use, according to needs and times. Already found within each garment, the duck (the brand's icon) now comes out to the forefront as the hero of the new global Moncler. A down jacket that is more than that, it is for everyone on every occasion. Watch the third episode on http://moncler.com/the-monduck-story