Beautiful Work – Studio of Product Design (UMPRUM) at Dutch Design Week 2023

The UMPRUM Studio of Product Design regularly presents itself at the prestigious Dutch Design Week (21. 10. – 29. 10. 2023). The Beautiful Work project is dedicated to folk crafts, their revival, and their involvement in people's contemporary lives. It builds on the tradition of Družstevní Práce (Cooperative Work) and the Krásná Jizba (Beautiful Room) organisation. Among other things, it cooperates with art schools. One of its active members is the Studio of Product Design at UMPRUM, led by Michal Froněk and Jan Němeček. Under their guidance, students created their own collections of products in which they recall, revive, and push forward traditional craft techniques.