If You Know, You Know. Loro Piana’s Quest for Excellence.

Discover Loro Piana’s first-ever exhibition If You Know, You Know. Loro Piana’s Quest for Excellence. On the occasion of its 100-year anniversary and as a tribute to its deep, long-standing connection to China, Loro Piana presents its first-ever exhibition at the Museum of Art Pudong (MAP) in Shanghai, which, for the first time, hosts a luxury House. Curated by Judith Clark, the retrospective offers an immersive journey through Loro Piana’s heritage, chronicled through a captivating tapestry of archival documents, artworks, garments, and more. With a focus on exceptional savoir-faire and mastery in fibres and fabrics, the exhibition uncovers a masterful chain of hands that creates the finest dreams while celebrating the House’s long-standing ties to China, where it sources its iconic Cashmere from. The retrospective coincides with the award ceremony of the Loro Piana Cashmere of the Year Award, held during a gala dinner at the MAP in honour of those who dedicate their lives to producing the world’s most precious fibres – a core value of the Maison. The exhibition If You Know, You Know. Loro Piana’s Quest for Excellence is open from 22nd March to 5th May 2025, from 10:00 am to 9:00 pm. Museum of Art Pudong, Shanghai, China. #LoroPiana