Loro Piana Holiday 2026 Campaign

Discover the Loro Piana Holiday 2026 Campaign, where art de vivre and refined style find harmony. For the new season, the Maison travels to the striking winter enclave of Dunton Hot Springs in Colorado. From vast snowfields to the warmth of the wooden chalets, the images move between the expansive and the intimate, casting a sense of timeless winter refinement. In a palette of signature greens, earthy browns, and pure whites, the silhouettes are animated with an interplay of textures with exclusive patterns and elaborate stitches, creating masterful layers that elevate both touch and visual charm. It is also here that the desire for cosy elegance becomes integral to everyday dress, expressed through precious fibres and easy volumes. #LoroPiana #LoroPianaHoliday