Decoding the future of K-Beauty

Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com The marketing buzz around K-beauty is at fever pitch. This presentation aims to decode the future of K-beauty. As Koreanbeauty manufacturers shift from novel and value driven products to those that are more innovative and premium, we’ll share insights from our recent research on why consumers seek Korean personal care products, how non-Korean manufacturers can leverage this knowledge and whether the sector has the ability to grow outside of its core Asian markets. in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com Speaker is Nicole Fall, Co-founder of Five by Fifty (Asian Consumer Intelligence), more info at www.fivebyfifty.com