Haircare trends in Southeast Asia

Video taken at in-cosmetics Asia – http://www.asia.in-cosmetics.com Speaker is Nicole Fall, Founder, Asian Consumer Intelligence Trends and opportunities in hair care including fragrances, salon treatments and growing influences from the skincare category. Trend Forecaster Nicole Fall discusses changing needs from consumers, how anti-pollution products are gaining traction, the region’s unique environmental challenges such as heat and humidity that offer inspiration for new category development as well as analysis on consumer insights on what issues consumers face when purchasing hair care products in SEA. in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.asia.in-cosmetics.com