Natural Red Haircolor Highlights Technique with LumiShine

Joico Global Artistic Team Member, Mark Mileti has advice for redheads: Wear bold, ginger hair color that enters the room with you, not before you. How? By watching his brand-new Ribbon Lights Technique video, a combo of LumiShine's Natural Red Gold Series infused with subtle highlights that add incredible dimension to fiery hair. Delivering the shine and lasting through 30 full shampoos, this LumiShine creation is a stunning sunset on the hair color horizon. More on LumiShine: http://www.joico.com/joico-products/haircolor/lumishine/ More on Creme Lightener: http://www.joico.com/joico-products/haircolor/lighteners/