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Cool AF Hair Color: Meet the NEW Joico LumiShine Permanent NBA Series

JoicoBeauty brandsWatch on YouTube

Oct 27, 2026 · 2K views

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Format
Tutorial
Category
Hair
Houses
Joico
People
Brandon CorbittHairstylist

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Brass has met its match. Join Joico Technical Director Brandon Corbitt as he breaks down the new LumiShine Permanent Natural Blue Ash (NBA) Series, the latest addition to the LumiShine family designed for targeted neutralization, cool-toned results, and radiant shine. In this video, you'll learn: -How the NBA shades neMore
Brass has met its match. Join Joico Technical Director Brandon Corbitt as he breaks down the new LumiShine Permanent Natural Blue Ash (NBA) Series, the latest addition to the LumiShine family designed for targeted neutralization, cool-toned results, and radiant shine. In this video, you'll learn: -How the NBA shades neutralize underlying warmth from levels 5-8 -When to use 5NBA, 6NBA, 7NBA, and 8NBA -Tips for creating cool brunettes and brass-free blondes -How NBA pairs with LumiShine Demi-Liquid SB shades for seamless Cool AF results

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