JOOP! LOVES NYC - FW24 Campaign Movie

Alongside Paris and Milan, New York City is one of the world’s biggest fashion capitals. The Big Apple is a melting pot of impressive history, numerous cultures and nationalities, big business, art, architecture, design and fashion, all coming together as a diverse, vibrant whole. This is the inspiration behind the JOOP! autumn/winter 2024 collection, which showcases an exciting range of versatile options covering everything from typical Manhattan business looks to casual, yet luxurious streetwear styles. In addition to modern contemporary wear, JOOP! also revives the Wall Street look of the late 90s. Easy-going ready-to-wear is broken up with contemporary elements and given an urban twist. The silhouette features pin-sharp lines, resulting in a well-dressed, yet modern look. Once again, as part of the JOOP! DNA, the cornflower acts as an eye-catching motif in the jersey trend segment. Full of variety, with careful detailing and the use of innovative textile technologies, the brand’s hallmark runs through many areas of the collection, forming the core motif of the look. #joop #joopjeans #jooplovesnyc