PORTUGAL – ALONG THE COASTLINE – JOOP! SS26 Campaign Movie

The new JOOP! summer collection is a tribute to the wild beauty of Portugal – from steep, rugged coastlines to endless sandy beaches that flow like soft lines through the summer landscape. Inspired by historic cities like Lisbon and Porto, the vibrant blue of the sea, and the intricate patterns of traditional azulejos, each piece tells a story of ocean, culture, and zest for life. Between cool city vibes and relaxed luxury in hotspots like Comporta, laid-back lifestyle meets cultural heritage. The result: a collection that celebrates summer in all its facets – sensual, effortless, and full of joie de vivre. Summertime at its best!#joop #ss26 #JOOPAlongThe Coastline