Scientist explains: What everyone gets wrong about sulfates in shampoo

Do sulfates really strip hair, or clean better? I'm doing a deep dive into the science of how shampoo actually works, and why hair science is so confusing. Subscribe for videos every fortnight: http://bit.ly/labmuffinyt In this video: 0:00 Hair science is a mess 1:07 Diversity of hair 2:27 Straight vs curly detangling 4:33 Can we please just agree on "keratin"?? 6:11 How shampoos and sulfates really work 10:27 Sulfates strip LESS? 11:01 Intentional product design 12:33 Foam? Studies and links from the video: https://doi.org/10.1002/macp.202200420 https://doi.org/10.1016/j.cis.2020.102104 https://www.goodhousekeeping.com/beauty/hair/a33514494/what-is-sulfate-shampoo/ https://www.goodhousekeeping.com/beauty/hair/g3878/best-shampoo-for-colored-hair/ https://snopes.com/fact-check/shampoo-sham/ Skincare eBook: https://labmuffin.com/skin Powered By Chemicals Mugs: https://labmuffin.com/shop/ 🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup! Blog https://labmuffin.com Instagram https://instagram.com/labmuffinbeautyscience Facebook https://facebook.com/labmuffin Twitter https://twitter.com/labmuffin TikTok https://www.tiktok.com/@labmuffinbeautyscience ✨ Want smooth, glowing skin? Grab a copy of my FREE Essential Guide to Exfoliation! https://labmuffin.com/exfol Powered By Chemicals Mugs: https://labmuf