How to attract the new generation of customers: GEN Z

At Inhorgenta 2025 Munich, industry experts discuss how the watch industry can connect with Gen Z and new collectors. Featuring Justin Hast, Maxime Courturier, Lorenzo Maillard, Marc-Henri Ngandu and Nicolas Amsellem, the panel explores how authenticity, digital engagement, and breaking luxury barriers are key to attracting younger buyers. Gen Z values storytelling, brand transparency, and community-driven experiences over traditional luxury marketing. The discussion highlights the role of social media, the importance of wearability and design, and the growing preference for vintage and independent brands. Experts emphasize that brands must create meaningful connections, move beyond just price-driven advertising, and engage with customers through real experiences, education, and creativity. What do you think attracts Gen Z the most—brand heritage, innovative marketing, or affordability? Let us know in the comments! Key Topics Covered: - How Gen Z and new collectors engage with luxury watches - The role of storytelling, community, and digital presence - Breaking traditional barriers in the luxury watch industry #GenZWatches #LuxuryMarketing #WatchCollecting #Inhorgenta2025 Speakers: Nicolas Amsellem - Associate Director, Les Rhabilleurs, France Maxime Courturier - Brand Strategist & Creative Director, APRESDEMAIN Agency, Switzerland Justin Hast - Presenter, Writer and Consultant, Justin Hast, UK Lorenzo Maillard - Co-founder & Watch Expert, APRESDEMAIN Agency, Switzerland