Craftsmanship in Watchmaking | INHORGENTA 2026

Presenter: Elizabeth Doerr, Freelance Journalist & Author, Germany Speakers: - Lorenzo Maillard, Watch Expert and Consultant, @Watches_and_Culture - Serge Michel, Co-Founder, Armin Strom, Switzerland - Matthias Stotz, CEO, Tutima Glashütte, Germany Elizabeth Doerr has dedicated most of her waking hours to mechanical watches since 1991. An eight-time Grand Prix d’Horlogerie de Genève juror, current GPHG Academy member, and part of the FHH Cultural Council, Elizabeth has regularly contributed to numerous high-quality publications all over the world for more than 30 years. She is also the author of two books, 2010’s 12 Faces of Time and 2015’s Bridging Art and Mechanics: The Unabridged Story of Corum’s Golden Bridge. Follow her on Instagram @elizabethdoerr. Serge Michel started his first watch collection with iconic Swatch watches. By the age of 10, he was a proud member of the Swatch Collectors Club, fascinated by their designs and innovative marketing. A few years later, his fascination extended to mechanical watches and their various complications, which he continues to enjoy and collect today. 1999 – 2002 College of Hotel Management 2003 – 2004 Working for several prestigious hotel management companies overseas. 2004 – 2008 Consultant in several advertisement agencies 2005 – 2007 Further education in Marketing 2006 Investment in ARMIN STROM AG and foundation of the new ARMIN STROM brand 2008 – Today Founder of ARMIN STROM Serge is married and the proud father of two girls.