AFW Op de Ring, designer visit Armia

In the heart of Amsterdam’s creative pulse, Armia Yousefi, the founder of Joone Joonam, welcomed Amsterdam Fashion Week into his atelier: a sanctuary where ancient fabrics meet new ideas. Armia stitches stories that go beyond binaries, celebrating identity, culture, and craft. Each thread connects past and present, tradition and transformation. This behind-the-scenes moment offers more than fashion; it reveals garments as symbols of freedom and thoughtful resistance. Chosen by Borre Akkersdijk as one of the inspiring designers for our Op de Ring runway, Armia joins a powerful collective show of 60 looks along a 75-meter runway. With support from Levi’s®️, each designer reimagines repurposed denim in their own signature style. #AmsterdamFashionWeek #OpDeRing #Amsterdam750 #AFWOpDeRing #Levis #LiveinLevis