AFW OP DE RING FASHION SHOW

On Saturday, June 21, we've transformed the A10 Ring into a 75-meter catwalk for a once-in-a-lifetime open-air runway show celebrating Amsterdam’s 750th anniversary. With 15 kilometers of highway car-free for the day, exit S106 became the backdrop for a public event that showcased the city’s creative pulse and fashion-forward spirit. The 60-look show brought together established and emerging designers, paying homage to the past, present, and future of Dutch fashion. Levi’s®️ served as the official partner, providing repurposed denim to highlight themes of circularity, identity, and reinvention. AFW Op de Ring was made possible with the support of Levis’Store, New Balance, MAC Cosmetics, Keune Haircosmetics | B Corp, Meester Koetsier Foundation, Fiat, and WestCord Fashion hotel Amsterdam. Each partner contributed creatively and logistically to make this extraordinary production a success. The spotlight was on five emerging talents chosen by seasoned designers Borre Akkersdijk (BYBORRE), Renee van Wijngaarden (1/OFF), and Guillaume Philibert Chin (Filling Pieces), who presented collections that celebrated the people, style, and contradictions of Amsterdam. First up was Vince Reece Hale with Gouden Bouquet, a collection infused with the floral symbolism of the 17th century. Next, Jannah Erdtracht took her cues from the everyday ritual of laundry. River Moojen displayed his deep connection to Amsterdam by nodding to its most iconic symbols and subcultures. Emma van Engelen to