Carhartt WIP Fall/Winter 2024 Campaign by Ill Studio

The Fall/Winter 2024 campaign unfolds in an empty, remote location, as daylight fades into night and the boundaries of reality begin to shatter. Everyday scenes are interrupted by fragments of the uncanny: A hand on fire. Figures cloaked in smoke. Battle axes and angel wings. Inspired by the idea of suburban teenage boredom, rebellion, and elements of ritualistic fantasy, the campaign was conceived by the Paris-based creative agency Ill-Studio, with imagery by photographer Nadine Fraczkowski, and a video by director Theodor Guelat. -------------- Credits: Creative Direction: Ill-Studio Photographer: Nadine Fraczkowski Director: Theodor Guelat DOP: Nadia Szymanska Production: Septembre00 Stylist: Juan Corrales Set Designer: Tom Schneider Hair Stylist: Joy Groomer: Whitney Kril Casting Director: Kyra Sophie Models: Jonah, Ana, Valentyn Music: Oon Ooff Audio -------------- More from Carhartt WIP Official website: https://www.carhartt-wip.com/ Instagram: https://www.instagram.com/carharttwip/ TikTok: https://www.tiktok.com/@carharttwip