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The $35,000 Machine That Catches Superfake Birkins | Inside Fashionphile
Description*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.* Superfake handbags have never been better and counterfeiters have never been smarter — so how do consumers buy secondhand luxury with confidence? Sarah DaMore
*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.*
Superfake handbags have never been better and counterfeiters have never been smarter — so how do consumers buy secondhand luxury with confidence?
Sarah Davis started Fashionphile on eBay in 1999 when she was in law school. Today her company employs more than 350 people, has offices in New York, California, London and Japan, and authenticates roughly 1,500 luxury bags a day.
Sarah explains how she grew Fashionphile, and how she developed a sophisticated, almost CIA-like operation for detecting superfakes.
CHAPTERS
00:00 Introduction
02:00 Law school, eBay, and a $700 Rug Doctor
15:00 A real Chanel, a fake one — can you tell?
21:00 Fake bags bought at real stores
23:30 "Your dupe isn't cute"
26:30 The $75 fee that killed the counterfeits
29:30 The $35,000 machine that catches fake Birkins
34:00 Gen Z archives vs. Chanel over retail
44:30 Where resale goes next
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