PETA vs. H&M: The Truth About the Protests

*SUBSCRIBE to the Back Row newsletter for more coverage like this and to support independent fashion journalism: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.* PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting fashion companies from Gucci to Net-a-Porter to go fur-free. Amy sits down with him just after New York Fashion Week's first official fur-free season to ask what's next — and why wool is under fire. PJ offers his blunt take on what actually changes the fashion industry — and it's not the consciences of CEOs. CHAPTERS 00:00 Introduction 02:30 Why fur-free NYFW is historic 08:00 How Humane World actually gets brands to change 18:30 Fur farming is down 85% — the numbers 22:30 PETA vs. H&M: the wool protests 25:30 Is wool humane? 46:30 Exotic skins: the next target 52:00 PJ's biggest lesson after 20 years 📺 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribe 🎙️ Follow the Back Row Podcast on Apple: https://podcasts.apple.com/us/podcast/back-row-with-amy-odell/id1843400835 🎙️ Follow the Back Row Podcast on Spotify: https://open.spotify.com/show/0wpDOgcuWKjpH9WxklNqI4 📷 Follow Back Row on Instagram: @backrow 📷 Follow Amy on Instagram: @instamyodell 📷 Follow PJ on Instagram: @PJSmith1206 Learn more at Humane World for Animals: https://www.humaneworld.org/en This episode was edited by Chrissi Harris.