Yang Li goes 3-D for S/S 20 - Womenswear Live Review

Live from Paris, fashion editor Georgina Evans reviews the Yang Li S/S 20 Womenswear show with video director, editor and artist Agusta Yr Gudmundsdottir. In partnership with SHOWstudio, Agusta Yr created 3D animations for Yang Li's show, to accompany a live performance by Scottish musicians The Jesus and Mary Chain. Agusta Yr discusses creating the digital experience, her 3-D animated figures, The Jesus and Mary Chain prominent lyric 'plastic toy' and drawing people into different worlds. Evans is enamoured by the way Yang Li pulls fashion out of it's usual schedule and conjures up an explosion of creativity. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Explore our channel: https://www.youtube.com/user/SHOWstudio Instagram: https://www.instagram.com/showstudio/ Twitter: https://twitter.com/SHOWstudio Facebook: https://www.fa