SNS and New Balance at Paris Fashion Week "Running Between Runaways"

Besides sneakers, we know a thing or two about throwing a party, we have done it for quite some time now, and you know you have to top it up a notch when it’s Paris Fashion Week. In partnership with New Balance, we turned our Paris store into a break room for all the many victors and Parisians that need to chill for a second in-between order meetings and fashion shows. Previewing the New Balance 860XE first in-store and later at our No Work event at Arab World Institute, we turned up to the tunes from Tiffany Calver, Skinny Macho, Dabeull and Madbadting.