Back From the Brink: Sneaksnstuff CEO Erik Manzano Fagerlind on Reinvention and Making a Return

When an OG brand like Sneakersnstuff files for bankruptcy then comes back with its co-founder in charge, it’s not just news – it's a major reset. We all know how the story began: founded in 1998 in Stockholm by Erik Manzano Fagerlind and Peter Jansson, SNS began with a common love of sneakers. That connection grew into a mission to import hard‑to‑find sneakers and in the process, build a united community. Fast forward over 25 years, and the brand had grown into a global icon. We’ve said it before and we’ll say it again: when it comes to retailers, Sneakersnstuff are kings of the colab and have continually shown the industry what they’re capable of. But in early 2025, SNS took a devastating hit with bankruptcy, closed stores, layoffs and a future that was suddenly uncertain. Now, with Erik Manzano Fagerlind back at the helm as CEO and a laser focus on community and curation, SNS are rewriting their future. In the middle of the insanity that is a jam-packed PFW schedule, we sat down with Erik Manzano Fagerlind to hear the answer to everyone's question – ‘What happened?’ – and dug deep to dissect the future of SNS and sneaker retail. Watch the exclusive full interview now. #sneakerfreaker #sneakersnstuff