The Opportunity in Digital Fashion and Avatars | #BoFMasterclass

A new report from BoF Insights, The Opportunity in Digital Fashion and Avatars, reveals that half of US general consumers from Gen-Z to Gen-X are interested in purchasing a digital asset in the next 12 months — whether a digital skin or other item in gaming, digital fashion, digital avatar, or an NFT. In the wider world, we have seen a recent spate of announcements about digital assets and the metaverse, from Facebook's rebranding to new gaming and fashion collaborations. The momentum behind digital assets is undeniable, but how should fashion brands adapt and incorporate digital assets into their long-term strategies? In this #BoFMasterclass, BoF Insights' Diana Lee and Rahul Malik in conversation with Helene Phillips, SVP digital and client experience, global at Jimmy Choo, and Rachel Waller, global VP of channel innovation at Burberry, explore the key takeaways from the report and discuss how fashion brands can approach the new digital frontier. Helene Phillips, SVP digital and client experience, global, Jimmy Choo; Rachel Waller, global vice president of channel innovation, Burberry; Hosted by Rahul Malik, head of strategy, The Business of Fashion and Diana Lee, director of research & analysis, The Business of Fashion CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/th